The Importance of Social Media Marketing for your Cleveland Business

The Importance of Social Media Marketing for your Cleveland Business

If you take a look around you right now and you are in a public place, chances are you see a majority of people using some type of technology. There are most likely multiple people scrolling through social media or sending a quick text or email on their phone. The world that we live in today is extremely digital. The fact that everything today is so digital focused can be a huge asset to businesses who capitalize on this properly. With so many people using phones and, more specifically social media, so often, it is crucial that your business is on social media.

We’re breaking down the importance of social media marketing for your Cleveland business into some of the main reasons why your business needs to be not only on social media, but active on social media. We hope that this helps you to understand more about what social media marketing is, how it can benefit your business, and why it is so essential in helping you to reach a much larger audience and build your brand online. After reading this, you should have a better idea of how vital a social media presence is, and a little bit more about how you can use that social media presence to drive sales, get website views, and more. Without further ado, here is the lowdown on the importance of social media marketing for your Cleveland business

Social media helps your business reach more people.
Did you know that 60% of Instagram users say they discover new products on the Instagram app? That’s over half of the people on the app. It’s not all about big businesses anymore and with social media, smaller business are being given a platform to reach people all over the world. You don’t even need the huge brand name or that giant downtown office. All you really need is a social media presence and an idea. This is the beauty of living in the twenty-first century and you can use that to your advantage my simply creating social media accounts for your business or brand. This is one of the many reasons that it is vital to really sit down and research or think about the importance of social media marketing for your Cleveland business

Having an active social media presence can drive sales and website views.
Going along with being able to reach people, your social media accounts can also prompt people to take action. Simply posting photos of your products can spark an interest in people. What do people do when they see something that interests them? They get curious and want to learn more. If you have your website linked in the post or in your biography on your social media account, this allows people to look into your products further. This does two things for you, which is why it is important to stress when talking about the importance of social media marketing for your Cleveland business. It brings traffic to your website, which gets your brand and your products views, and it may even get you some sales.

Social media gives your business a chance to build its brand.
The way that you set up your social media accounts, the tone you use in the descriptions of photos and in your tweets, and the types of photos or content that you post has a huge impact on how people see your business. This is what creates your “brand.” Your brand is, in a way, the voice of your company. You can build your brand by being mindful of the color scheme you use in photos, for one. If you business is very modern, yet professional, maybe you want to consider using muted colors when editing your photos. When sending out tweets you may want to consider a short and concise vibe. You will want to make sure that whatever content you put out matches the vibe that you are trying to give your company. This helps your business to stand out and be unique. When people see your logo or content that looks like the content that you put out, they will begin to recognize it as your business, if you are able to brand your business properly. The ability to create your business’s brand on social media is key to think about when considering the importance of social media marketing for your Cleveland business.

Social media isn’t going anywhere, anytime soon.
Social media is an essential part to most people’s lives. Although the amount of time that people spend on social media may not be healthy, the fact is that people are very active on social media. The younger generation is at a point where, according to the Pew Research Center, 45% of teens say they are online “almost constantly.” This means that if you run social media ads that are designed to target teens, there is a good chance that they will see them. Although teens seem to be the most connected to technology, don’t be fooled. With social media channels such as Facebook and LinkedIn, older generations are also extremely plugged in. This all goes back to the fact that if you were to look around right now, you would likely see everyone holding a phone or using some sort of technology. We use technology so regularly to do things like wake ourselves up in the morning, read a book online, or use our GPS. Technology is here to stay, and with that comes social media platforms that you should really keep in mind when considering the importance of social media marketing for your Cleveland business.